Why We Packed IS-BE With 200% Daily Value of Vitamin C (And Why It Matters)
Why We Packed IS-BE With 200% Daily Value of Vitamin C (And Why It Matters)
When we formulated IS-BE, we didn't just want to give you energy — we wanted to give your body something it could actually use. That's why every can contains 180mg of Vitamin C, delivering 200% of your daily value. Not because it looks good on a label, but because we genuinely believe in what this nutrient does for the human body, especially the kind of humans who are out in the sun, staying active, and trying to feel their best every day.
Here's why Vitamin C is one of our favorite ingredients — and why we went big with it.
Vitamin C and Sun Exposure: Your Skin's Best Friend
If you're spending time in the water, on a board, or just living that outdoor lifestyle, your skin takes a hit from UV exposure every single day. Free radicals generated by the sun cause oxidative stress in skin cells, accelerating aging and breaking down collagen over time.
Vitamin C is a powerful antioxidant that neutralizes those free radicals before they can do damage. Studies have shown that adequate Vitamin C levels in the body support the skin's natural defense system, helping to reduce the oxidative burden that comes from UV exposure. It won't replace your sunscreen — but it works alongside it from the inside out.
There's a reason dermatologists and skin researchers consistently call Vitamin C one of the most important nutrients for skin health. For those of us living in Southern California, where the sun is relentless and beautiful in equal measure, that matters.
Wound Healing: The Collagen Connection
This is one of Vitamin C's most well-documented roles, and it's a big one. Your body literally cannot produce collagen without Vitamin C. Collagen is the structural protein that holds your skin together, repairs tissue, and closes wounds. Without sufficient Vitamin C, that entire process slows down.
Whether you're healing a wipeout scrape, recovering from a workout, or just dealing with the everyday wear and tear of an active life, your body is constantly repairing itself. Vitamin C is the raw material that makes that repair work. 200% DV means we're making sure you're not running low, even on your busiest, most physical days.
The Bigger Picture: A Holistic View of Vitamin C
Beyond skin and wound healing, Vitamin C plays a role across nearly every system in the body. It supports immune function — helping your body mount a proper response when you encounter pathogens. It aids in the absorption of non-heme iron, which matters for energy levels and oxygen transport. It supports the adrenal glands, which manage your stress response. And it contributes to the production of neurotransmitters like serotonin and norepinephrine.
The truth is, Vitamin C isn't a single-purpose nutrient. It's foundational. The human body doesn't produce or store it, which means you need a consistent daily source. And because it's water-soluble, excess is flushed rather than accumulated — meaning there's very little risk in going above the baseline 90mg recommendation, especially if you're active, stressed, or spending time outdoors.
We looked at all of that and decided 180mg felt right. It's meaningful without being excessive. It pairs naturally with the organic green tea caffeine and electrolytes in IS-BE, supporting hydration and energy in a way that feels whole rather than synthetic.
Why This Fits What IS-BE Is About
IS-BE was built around the idea that energy should come from real things — clean ingredients with real function. Vitamin C isn't a gimmick or a marketing play. It's one of the most researched, well-understood micronutrients in human physiology. We included it at 200% DV because we wanted every can to do more than just get you going. We wanted it to support the life you're actually living.
Whether you're surfing dawn patrol, skating, hiking, or just grinding through a full day, your body is working hard. We want IS-BE to work just as hard for it.
IS-BE contains 180mg of Vitamin C (200% DV) per can, sourced alongside organic green tea caffeine, electrolytes, and no artificial ingredients. Energy to Just Be.
