IS-BE PRESENTS · ISSUE #001
IS·BE
ORIGIN
ORIGIN
The Night Everything Changed
⚠ A TRUE STORY. MOSTLY. ⚠
Joshua Tree, CA — Fall 2021 — 2am
🌵
🌵
Two friends drove out to stare at the universe and feel really profound about it.
1
They came "prepared."
$47 of garbage.
None of it would survive the night.
2
CRACK!
...what is this. What IS this. Why does it smell like a lab.
3
GLUG...
It leaves a FILM on your teeth and nobody is talking about it. SOMEBODY KNOWS.
4
SLUURRP
CHAKRA BOOST+ INGREDIENTS:
Water, Glucuronolactone, Dimethylaminoethanol, Ashwagandha Extract, Phenylethylamine HCL, Huperzine A, Maca Root...
...+9 more ingredients
This is from the HEALTH store. It tastes like someone juiced a LAWN.
5
"WHY does every single one of these SUCK??"
— said into the infinite void at 2am
6
Then they read the labels.
INGREDIENTS:
Carbonated Water, Synthetic Caffeine*, High Fructose Corn Syrup, Taurine, Glucuronolactone, Red 40, Blue 1...
*Derived from coal tar. Yes, actual coal tar.
COAL TAR. They make it from COAL TAR. 🚨🚨🚨
7
🌵
🌵
And then one of them looked up.
"We are immortal spiritual beings running around in BODIES... worrying about Red Bull. We have been ASLEEP."
8
WHRRRM!
ZAP ZAP
JOSHUA TREE · 2:17 AM
9
First contact.
10
The message.
"You are IS-BEs. Immortal Spiritual Beings. You are not consumers. You are not NPCs.
You have been inserted into a simulation and told to run code that was never yours."
You have been inserted into a simulation and told to run code that was never yours."
"Make the drink. Clean. True. Without poison.
Use it to wake humanity to their actual power. Break the code. Stop the loop."
Use it to wake humanity to their actual power. Break the code. Stop the loop."
[transmitted telepathically, obviously]
11
...so. So we make a drink.
12
We make a CLEAN drink. We name it after what we actually ARE.
13
[and just like that, the alien was gone]
WHOOOOSH
14
One year later. Back from Joshua Tree.
"What should actually go in this thing?"
🌿 100mg Organic Green Tea Caffeine
⚡ 200% Daily Vitamin C
💧 ✓ Real Electrolytes
🌊 ✓ Trace Minerals
🚫 0 Artificial Sweeteners
🎨 ✓ No Artificial Colors
☠ 0 Coal Tar Caffeine
Monster: 0 Vitamin C. Red Bull: 27g sugar + artificial colors. Most "health" drinks: 17 unpronounceable ingredients. IS-BE: every single ingredient makes sense.
15
Flavor 01
Lemon Ginger
16
Flavor 02
Passionfruit OG
17
Flavor 03
Pom Blueberry
18
Who is IS-BE for?
✅ People who read labels
✅ People who question things
✅ People partially awake
✅ People who've looked up at the infinite
❌ NPCs running default code
❌ People who enjoy the tooth film
19
The alien was right.
🌌
You are not
a NPC.
a NPC.
An immortal spiritual being having a temporary physical experience. The simulation runs on your energy.
Stop fueling it with coal tar.
20
Months later. A stranger. A corner store.
…everything else looks grey. Why is THIS one glowing?
21
IS-BE · The Alien-Approved Energy Drink
STOP RUNNING
THEIR CODE.
THEIR CODE.
The full origin story → drinkisbe.com/pages/our-story
