Privacy Policy
IS‑BE Privacy Policy
Effective Date: [April 30th, 2025]
Welcome to drinkisbe.com (the “Site”), operated by Immortalis, LLC (“IS‑BE,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy (the “Policy”) explains how we collect, use, disclose, and safeguard your information when you visit the Site or interact with any services we provide (collectively, the “Services”).
By accessing or using the Services, you acknowledge that you have read and understand this Policy. If you do not agree with it, please do not use the Services.
1. Information We Collect
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, shipping/billing address, email, telephone number | Provided by you during checkout, contact forms, or newsletter sign‑ups |
| Commercial information | Order history, product preferences, subscription details | Generated from your transactions |
| Payment data | Cardholder name, payment card details (processed by Shopify Payments, PayPal, etc.) | Collected and tokenized by our PCI‑compliant payment processors (we do not store full card numbers) |
| Internet / device data | IP address, browser type, device ID, referring pages, interaction timestamps, cookies | Collected automatically via cookies, pixels, log files |
| Geo‑location (coarse) | Automatically inferred from IP address | Collected automatically |
| User‑generated content | Product reviews, social media tags, contest entries | Provided by you |
| Inferred profiles | Flavor interests, purchasing propensity | Derived from the data above using analytics tools |
We do not knowingly collect personal information from children under 13 years of age. If we learn that we have, we will delete such information promptly.
2. How We Use Your Information
We use personal information for the following business and commercial purposes:
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Order processing & fulfillment — to confirm, package, ship, and track your purchase; handle returns or exchanges.
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Customer service — to respond to inquiries, troubleshoot, and provide support.
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Marketing & personalization — to send promotional emails/SMS (with consent), recommend products, run contests, and display targeted ads.
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Analytics & site optimization — to understand traffic patterns, improve product lines, and enhance user experience.
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Legal & security — to detect fraud, comply with legal obligations, enforce our Terms of Use, and protect our rights, users, and property.
We rely on one or more of the following legal bases (where applicable): performance of a contract, legitimate interests, your consent, and/or compliance with a legal obligation.
3. Cookies & Similar Technologies
We use cookies, pixels, and local storage to:
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Keep your cart intact as you navigate;
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Remember preferences (language, currency);
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Perform analytics (Google Analytics, Shopify Analytics);
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Deliver interest‑based advertising (e.g., Meta Pixel).
You can manage cookies via your browser settings or by clicking the “Cookie Settings” link in our site footer. Disabling cookies may affect site functionality.
4. How We Share Information
We do not sell or rent your personal information. We may share it:
| Recipient | Purpose | Safeguards |
| Shopify, Inc. | E‑commerce hosting, payment processing, order management | Data Processing Addendum (DPA), ISO 27001 |
| Payment processors (Shopify Payments, PayPal, etc.) | Secure card transactions | PCI‑DSS compliance |
| Shipping carriers (UPS, USPS, DHL) | Deliver orders & provide tracking | Limited‑purpose access |
| Email/SMS platforms (e.g., Klaviyo) | Send transactional & marketing messages | DPA, opt‑out links in every message |
| Advertising partners (Google, Meta, TikTok) | Display targeted ads & measure performance | Cookie‑based consent; opt‑out tools |
| Service providers (IT, analytics, fraud prevention) | Operate, secure, improve Services | Confidentiality agreements |
| Legal authorities | Respond to lawful requests | Only when required or to protect rights |
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity subject to this Policy.
5. Your Rights & Choices
Depending on your location, you may have the following rights:
| Right | How to exercise |
| Access / Know | Request a copy of the personal information we hold about you. |
| Correction | Ask us to fix inaccuracies. |
| Deletion | Request that we delete your personal information (subject to certain exceptions). |
| Opt‑out of marketing | Click the “unsubscribe” link in emails, reply STOP to SMS, or contact us. |
| Opt‑out of targeted ads | Adjust cookie settings; use industry opt‑out pages (e.g., optout.aboutads.info). |
| Portability (GDPR/CPRA) | Request a machine‑readable copy of certain data. |
| Limit use of sensitive info(CPRA) | We do not collect “sensitive personal information” as defined by CPRA, but you may contact us for clarification. |
To exercise any of these rights, email us at privacy@drinkisbe.com. We may need to verify your identity before fulfilling requests.
6. International Transfers
We are based in the United States. If you access the Services from outside the U.S., you consent to the transfer, storage, and processing of your information in the U.S. and other jurisdictions, which may have different data‑protection laws. We rely on Standard Contractual Clauses or equivalent safeguards for cross‑border transfers where required.
7. Data Retention & Security
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Retention. We keep personal information only as long as necessary for the purposes described or to meet legal obligations (e.g., tax, accounting).
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Security. We implement technical, physical, and administrative measures to protect personal information (encryption in transit, limited access, secure backups). No system is 100% secure; please use caution when transmitting data online.
8. Third‑Party Sites
The Services may link to external websites or social‑media platforms we do not control. This Policy does not apply to those sites. Review their privacy policies before providing information.
9. Children’s Privacy
The Site is not directed to children under 13. If you believe a child has provided personal information to us, please contact us at privacy@drinkisbe.com so we can delete it.
10. Changes to This Policy
We may revise this Policy from time to time. The “Effective Date” at the top indicates the latest revision. Material changes will be posted prominently or emailed to you if we have your address. Continued use after changes signifies acceptance.
11. Contact Us
Immortalis, LLC
Attn: Privacy Officer
512 Rose Avenue, Suite 218
Venice, CA 90291 USA
Email: admin@drinkisbe.com
Phone: (253) 495‑4686 (Mon–Fri 9 a.m.–5 p.m. PT)
© 2025 Immortalis, LLC. All rights reserved.